Five trends in China's outbound student market

This report highlights five key trends in China’s outbound student market, which remains the single most important source of international student enrolments for the UK higher education sector. The five trends discussed in this report each describe part of a fundamental shift that has taken place in China’s education market. Covid-19 has exacerbated some of these trends, but it has not by itself caused any of them. In combination, these trends point to a market that is rapidly evolving and becoming more competitive. For UK institutions, this increases the urgency of re-assessing how their recent recruitment performance in China compares with the overall market.

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Download the Market Intelligence Brief for China.

The Market Intelligence Brief is designed to provide you with an overview of a particular country. Using the latest data from the most reliable sources, it represents a window onto the country's education system and student population as well as the economic, demographic and social factors that shape its higher education sector. The report covers not only updated analysis on macro-economic and socio-economic indicators but also provides a full picture of the education market of a given country.

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